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seo/sem strategy

PR JECT

In Vietnam, there are >14 search queries/s (> 36 million/ month) on baby and milk topics. Hence, making Google search, both SEO and SEM, is a “must-win” for Mom and Baby diary brands.

S LUTION

Implement SEO and SEM plan to ensure the visibility, winning in search SOV but still having the good traffic performance (from time on site to bounce rate) for both Powder and Infant Cereal products of Vinamilk

OUTC ME

  • Gaining
    400.000+
    traffics/month
  • High
    quality
    traffic
    0.06$
    for Brand kw
    14.5%
    bounce rate
  • Winning
    search
    SOV
    88%
    for Brand kw
    43.7%
    for Product kw
    43.7%
    all keyword groups

Other results

Having 211 selected keyword rank top 10 in SEO

Win over competitors (Friso, Enfa, Dutch Lady) in search result - from SEO to SEM

Reach

  • 46 s
    on site
  • 76 %
    visit rate
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