seo/sem strategy

PR JECT

In Vietnam, there are >14 search queries/s (> 36 million/ month) on baby and milk topics. Hence, making Google search, both SEO and SEM, is a “must-win” for Mom and Baby diary brands.

S LUTION

Implement SEO and SEM plan to ensure the visibility, winning in search SOV but still having the good traffic performance (from time on site to bounce rate) for both Powder and Infant Cereal products of Vinamilk

OUTC ME

Gaining

400.000+

traffics/month
High
quality
traffic

0.06$

for Brand kw

14.5%

bounce rate
Winning
search
SOV

88%

for Brand kw

43.7%

for Product kw

43.7%

all keyword groups