In Vietnam, there are >14 search queries/s (> 36 million/ month) on baby and milk topics. Hence, making Google search, both SEO and SEM, is a “must-win” for Mom and Baby diary brands.
Implement SEO and SEM plan to ensure the visibility, winning in search SOV but still having the good traffic performance (from time on site to bounce rate) for both Powder and Infant Cereal products of Vinamilk
traffic0.06$for Brand kw14.5%bounce rate
SOV88%for Brand kw43.7%for Product kw43.7%all keyword groups
Having 211 selected keyword rank top 10 in SEO
Win over competitors (Friso, Enfa, Dutch Lady) in search result - from SEO to SEM
46 son site
76 %visit rate