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PR JECT
Artstuff, a leading maker of artisan keycaps worldwide, is targeting e-commerce growth among males aged 25+ in key markets (Canada, the US, Asia) through a group buy model. The aim is to maximize in-stock product clearance.
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G AL
Develop comprehensive e-commerce solutions with traditional group-buy model. Raise awareness about collection hobby and maximize number of purchase orders on monthly collections (Pokemon, G2 Esport, Mystic Dragon, Mecha, McWhale..)
![](https://bcmsolutions.com.vn/wp-content/themes/bcm-theme/assets/img/project-detail/artstuff/gallery-2-1.jpg)
Develop comprehensive e-commerce solutions with traditional group-buy model. Raise awareness about collection hobby and maximize number of purchase orders on monthly collections (Pokemon, G2 Esport, Mystic Dragon, Mecha, McWhale..)
![](https://bcmsolutions.com.vn/wp-content/themes/bcm-theme/assets/img/project-detail/artstuff/gallery-2-2.jpg)
![](https://bcmsolutions.com.vn/wp-content/themes/bcm-theme/assets/img/project-detail/artstuff/gallery-2-3.jpg)
![](https://bcmsolutions.com.vn/wp-content/themes/bcm-theme/assets/img/project-detail/artstuff/solution-bg.jpg)
S LUTION
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Creating a Sense of Urgency (FOMO)
Tailored marketing incited a "Fear of Missing Out" through limited group buys and in-stock special offerings for resale on their keycap agency website.
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Website Enhancement
Utilizing international social media advertising, PPC Ads, influencer collaborations, and KOLs to engage audiences in key markets such as Canada-US and Asia.
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Marketing Tactics
Innovative UX/UI design, buying flow optimization, heatmap insights, and SEO were implemented to increase buying experience and promote sales.
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Digital Marketing & Sales Alignment
A coordinated strategy across platforms like Facebook, "keycap-agency" website, and international marketplaces (Shopee, Lazada VN, MKTP Cross-border, Etsy, Amazon) reinforced the brand and directed traffic.
OUTC ME
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1000 +Monthly Orders
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70 USDAverage order value
Result: Positioned as the leading artisan keycap market
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