E-commerce Revolution on
Handicraft Industry

PR JECT

Artstuff, a leading maker of artisan keycaps worldwide, is targeting e-commerce growth among males aged 25+ in key markets (Canada, the US, Asia) through a group buy model. The aim is to maximize in-stock product clearance.

G AL

Develop comprehensive e-commerce solutions with traditional group-buy model. Raise awareness about collection hobby and maximize number of purchase orders on monthly collections (Pokemon, G2 Esport, Mystic Dragon, Mecha, McWhale..)

Develop comprehensive e-commerce solutions with traditional group-buy model. Raise awareness about collection hobby and maximize number of purchase orders on monthly collections (Pokemon, G2 Esport, Mystic Dragon, Mecha, McWhale..)

S LUTION

Creating a Sense of Urgency (FOMO)

Tailored marketing incited a "Fear of Missing Out" through limited group buys and in-stock special offerings for resale on their keycap agency website.
Website Enhancement

Utilizing international social media advertising, PPC Ads, influencer collaborations, and KOLs to engage audiences in key markets such as Canada-US and Asia.
Marketing Tactics

Innovative UX/UI design, buying flow optimization, heatmap insights, and SEO were implemented to increase buying experience and promote sales.
Digital Marketing & Sales Alignment

A coordinated strategy across platforms like Facebook, "keycap-agency" website, and international marketplaces (Shopee, Lazada VN, MKTP Cross-border, Etsy, Amazon) reinforced the brand and directed traffic.