Target Audience
• Male, 25+, Living in Key Cities.
• Income A, B.
Objectives
• Build Brand image to stick Sapporo into Target Audience
• Build E-com solution to sell product through online platform.
• Recruit Sapporo loyal customer to build up Sapporo community
Solutions and Results
• For awareness campaign, we propose and position Sapporo is beer for celebration with concept “Celebrate Every Moment” and go along throughout 5 years till now.
• For E-commerce solution we had build system and process for Sapporo to sell product online through their Facebook Fanpage / Chatbot
• To recruit member for Sapporo community we use Facebook lead to recruit them register on website Sapporo Star-guide