TAN HIEP PHAT
PR JECT
- Become a key vendor in digital media campaigns for THP from 2021-2023
- THP’s awareness campaigns on their products ( TKXD, EDR, EDF, Soyal..) on YouTube & Facebook & TikTok require and accept ONLY THE BEST unit cost & KPI among bidders, both international and local.
- All ads contents must not appear on platform/channel related to children, politics, religion, political music and other culturally sensitive materials.
- THP’s requirements on KPI are a series of metrics, with rigorous limits in terms of absolute number of impression, reach, frequency, percentage of age & gender & location targeting allocations on every single month and for the total campaigns.
S LUTION
- We totally understand every single format and creative ads from these requirement platforms to optimize the buying method, format ads, time bidding for audience with different age, gender & location to achieved the detail weekly KPI.
- Directly worked with third party (GG, FB, TikTok) to whitelist the content on channels.
OUTC ME
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94M +views
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10M +unique reach
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2.37 %increase ad awareness
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1.22 %increase purchase intent
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137M +views
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15M +unique reach
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6.78 %increase ad recall
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2.14 %increase favorability
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1.85 %increase purchase intent
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38M +views
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4M +unique reach
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0.99 %increase awareness
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49M +views
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5M +unique reach
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1.70 %increase awareness
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0.65 %increase purchase intent
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Overall, we achieve results:
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75%media projects are run by BCM
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100%os winning campaigns achieve KPIs
