- Tet is the highest consumption occasion of the year, and also G-Kitchen’s peak sales season.
- However, G-Kitchen brand awareness among consumers is not high enough compared to competitors, so communication and pushing media in the context of Tet for G-Kitchen is essential.
- Female (25-45), HCM, taking care of family, cooking
- Class A, B
#8 TOP 10 TET CAMPAIGN IN 2021
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