PR JECT
- Tet is the highest consumption occasion of the year, and also G-Kitchen’s peak sales season.
- However, G-Kitchen brand awareness among consumers is not high enough compared to competitors, so communication and pushing media in the context of Tet for G-Kitchen is essential.
TARGET AUDIENCE
- Female (25-45), HCM, taking care of family, cooking
- Class A, B
CHANNEL
OUTC ME
#8 TOP 10 TET CAMPAIGN IN 2021
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15.239.127impression
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3.430.532reaches
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1.062.500video views
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60.571engagements
YOUTUBE
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7.861.242view (true view)
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40.36% VR
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5.949.731impressions (bumper)
