- Tet is the highest consumption occasion of the year, and also G-Kitchen’s peak sales season.
- However, G-Kitchen brand awareness among consumers is not high enough compared to competitors, so communication and pushing media in the context of Tet for G-Kitchen is essential.
Stand out in
BCM has crafted a creative solution for MSB's marketing project,
introducing the concept of "Enterprise Code 1-0-2," with the
criteria of 1-minute disbursement, zero collateral required, and a
double reduction in interest rates and fees.
- KV, i-TVC
- Social AWO
- Media Visibility
Key activities under the creative concept of "Enterprise Code 1-0-2"
We will utilize essential resources, including images of notable figures like CEOs or CFOs from leading businesses in the production and trade sectors. Our objective is to establish familiarity and connection between them and the target audience. This will help build trust and stimulate interest in the message we aim to convey.