Pocari Sweat Run (PSR) is an international running race,
organized by a Japan’s leading ion supply drink brand. PSR took
place for the first time in 2012 in Singapore and gradually
expanded to other countries such as Hong Kong, Thailand,
Indonesia, ect. And 2019, PSR officially came to Vietnam.
After covid 19, PSR 2021 can’t not open. Pocari want to reach
and acquire runner and new runner (who don’t have running hobby)
in HCMC to join PSR 2022.
We combine buying format reach auction for content post,
Thruplay for video view to build awareness for campaign in first
phase of the campaign. After that, to convert TA to register and
buying ticket from ticket gate we use Click-to-web with
optimized creative tactic to optimize conversion rate of
Align with awareness campaign on facebook, we use Google SEM to
enhance visibility on Google when demand go high and convert
user when they have demand.