Target Audience
People 25+, Living in Key Cities.
Income A, B
Objectives
Increase brand awareness & engage with users on digital channel
Build brand trust & drive user to Toshiba websites & Toshiba Lazmall
Push sales
Solutions and Result
Create the content to engage with the consumer on Social Media ( Youtube & Fan Page)
Maximize reach & expand new user to amplify Toshiba brand awareness and drive traffic to encourage user finding more brand information on Toshiba website
Maximize ROAS on LazMall by CPAS
Result: increase ROAS from 0.5x to 1,5x after 3 month optimize
