
Target Audience
• Male & Female, 30+
• Income A, B.
• Interest: Investment, leisure & luxury interests.

Objectives
Build awareness for Centara Mirage Beach Resort Mui Ne
Drive traffic to website and convert to qualified leads

Solutions and Result
• Build awareness of NovaHills Mui Ne now is operated by Centara Hotel & Resorts.
• Create content on social about the project, including Fanpage content and seeding.
• Media performance to reach target audience, maximize traffic to website and convert to qualified leads.