Target Audience
• Mass audience
• Male, Female, 18+
Objectives
• Increase Brand Awareness and raise a buzz on social.
• Create Brand Imagery of Safety and Trustworthiness Attributes
Solutions and Results
• Creating a booking & seeding plan using influencers to spread out the message of the campaign.
• On the occasion of launching MV ft Binz, trigger user interested & discussed on MV, creating a stir in the community to highlight hashtag #MoMo021, #ViMoMo #Vidientuso1VN #ZeroToOne, leverage with MoMo’s 10-year journey.
• Following social trend by hosting a rap battle, collaborate with the underground artists to increase engagement, get closer to the user.
• Result: • Over 400 submissions of MoMo Rap Battle
• On Top 10 October social campaign with 51,419 buzz volumes; 36,905 BSI Scores.