Target Audience
• Female, 25+
• Income A, B.
• Interest: Cosmetic.
Objectives
• As the target of going big on sales, Estee Lauder runs a cost-efficient campaign to drive online sales on the e-commerce platform Lazada during its Super Brand Day 24-hour shopping event.
Solutions and Result
• Creating a catalogue of its products on Lazada
• Using Collaborative Ads to show product lines on Facebook.
• Following Facebook’s best practices in setting up the Collaborative Ads, including using “purchase” or “add- to-cart” as a campaign objective to drive more sales
Result:
• 8,2x overall return on ad spend for Super Brand Day
• 3,9x return on ad spend from prospecting audiences
• 10,3x return on ad spend from retargeted audiences
Facebook has chosen to feature our campaign as a success story on official Facebook page. Check it out here.
