Target Audience
18 to 30 years old
South rural, focus on Southeast & Southwest Vietnam
Objectives
Re-launching Cindy perfume that comes with 6 variants
Solutions and Results
Turning six variants into six shades of attractiveness that brings girls every day a DAY-OF-ATTRACTIVENESS.
Across different channels that talk to the right target, from online music videos featuring sweet guy Hoai Lam to activation at MT and interactive pieces of content, we use technology and digital tactics to engage girls and bring each variant close to their hearts.
