Target Audience

18 to 30 years old

South rural, focus on Southeast & Southwest Vietnam


Re-launching Cindy perfume that comes with 6 variants 

Solutions and Results

Turning six variants into six shades of attractiveness that brings girls every day a DAY-OF-ATTRACTIVENESS. 

Across different channels that talk to the right target, from online music videos featuring sweet guy Hoai Lam to activation at MT and interactive pieces of content, we use technology and digital tactics to engage girls and bring each variant close to their hearts.