Senior Performance Media Specialist

JOB DESCRIPTION:

Media Planning: (10%)

• Work with Planning team to develop and execute comprehensive e-commerce performance marketing strategies, media plans budget allocation and optimize spending to achieve maximum ROI based on performance metrics
• Daily planning budget and tasks to deliver on time with acceptable result/ outcome.

Digital Campaign Execution: (80%)

• Responsible for the execution, the day to day analyzing campaign performance, identifying areas for improvement and implementing optimization strategies to maximize ROI.
• Measure and report performance of all digital marketing campaigns, and assess against Ecom goals (CPC, CPL, CPO, ROAS, CIR,…) & Branding & Performance Goals (CPC, CPM, CPL, CPQL, R&F..)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Work closely with cross-functional teams, including content, design, and product teams, to ensure cohesive and integrated digital marketing efforts.
• Communicate effectively with internal and external stakeholders, presenting campaign performance, insights, and recommendations.
• Other tasks as assigned by Line Manager

Report & Analytics: (10%)

• Prepare detailed performance reports ( Daily/ Weekly/ Monthly ), providing insights and recommendations to stakeholders for continuous improvement.
• Develop and maintain dashboards to track key performance indicators (KPIs) and metrics.

JOB REQUIREMENTS:

• At least 2+ years of experience in performance marketing, digital marketing, or a similar role.
• Proficiency & good understanding in Facebook Ad ( included CPAS ), Google Ad ( SEM, Performance Max, Display,…), TikTok Ad ( Livestream Ad, Product Ad, Video Shopping Ad), Onsite ad * Affiliate (E-commerce marketplace).
• Proven track record of managing and optimizing digital marketing campaigns across various channels.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Project management skills with the ability to handle multiple tasks and campaigns with an intensive workload.
• Experience with GTM, GA4 or other web analytics platforms. Knowledge about website & app performance.
• Experience with A/B testing and multivariate testing methodologies and tools.
• Effective verbal and written communication skills in English

BENEFITS:

• Fast paced, energetic workplace and highly-motivated colleagues. Our motto “Passion is Action” is a reference.
• Broaden your experience with clients in very diversified verticals and industries.
• A great environment to test and improve for yourself multiple capabilities needed for career advancement.
• Competitive salary package; 13^th month salary is guaranteed; yearly bonus is determined by individual and company performance.
• All government-regulated benefits (medical and social insurances, company trips, yearly health check-ups, etc.)